Day 4: Deloitte comes to Beta-start

This is my first blog post on Beta-start experience. The purpose of this blog is to tell the experience of Beta-start from someone that’s participating on the program from the beginning.

Deloitte came to office this morning to talk about the future of tourism. There are some highlights which I will share with you:

• Revpar - revenue per available room.
• 1/3 of market is now on low cost airlines.
• Load factor on low cost now on 90%, the highest in the industry.
• Now the most valuable asset are the airport slots on the airports.
• RevPar in Lisbon is now only 3% below max high (2007).

ROI on several investments:

• Gold - 500% roi over 10 years
• Hotels Europe only 7% (less than inflation).

Other thoughts:

• Passport in UK for who makes investments over a certain value.(why Portugal does not do the same?)
• To each segment you should present a different value propositon. - I think this is important for creating Beta-I products.
• G7 in 2025: china, USA, India, Japan, brasil, Russia, Mexico.
• Biggest growth touristic markets: China, India.
• Portugal should do not diversify to India because you need lots of money to communicate. Portugal should instead focus on Scandinavia.