Saturday, March 3, 2012
Day 6 of Beta-Start: brand and marketing with billy the group
Hi again guys,
Saturday morning, we're having a creativity and branding workshop with Torke from Billy the Group.
We started with Diogo and João(photos below) to explain some basic facts os the marketeer life:
Branding it's not about the way Volvo is written its about the idea behind it.
The brand Germany its about reliability and technology.
Seems a blank page but it's about building around a central idea.
Coca-cola is a good example on innovation management of portfolio.
Moments of truth coined by Jan Carlzon, by Scandinavian Airlines System(SAS) occur any time a customer comes in contact with the company.
Southwest job candidates are invited for an audition on their job hiring process.
Nordstrom is also a good example of superior service quality.
If you don't have a company culture your employees don't have freedom.
Marketing = talking directly to the market (forget the ing)
Fred now talking about Guerrila marketing: maximizing short term results with minimum resources
Urban interventions,Installations, (in Portugal everything is done by the book, paying licenses to city council, etc)
Ambient media, (if you a do a campaign on the wc, you're already making a stance)
Online (viral, buzz, ...)
Press kit (because journalists don't like to work)
I love the campaign they did for a mobile company, hijacking the event from another company! (more than 5 years ago).
Posted by André Marquet at 3:54 AM