Wednesday, November 14, 2012

PlayUp: how to startup something social?

Beta-Start here we are!

In this exciting and inspiring world made of new technologies and great business ideas we propose a different kind of project, with the aim of accelerating an innovative social enterprise. Is this possible? 

This project is not about 'social media' but about 'social innovation': PayUp is a process for the co-creation of educational toys for children with less access to quality play opportunities. Yes, real toys, not videogames. Yes, children living in disadvantaged contexts, not the ones running up and down shopping centres in these weeks before Christmas. Surely using new interconnected technology we could start something digital with very low investment and try to rapidly reach a global market, but this is not the case. We need to step into a difficult existing market, talk to the toy industry, build relationships, gain reputation and trust from institutions and communities. We have collected resources, mapped stakeholders, done our research, connected partners, visualised and communicated our early outputs but now is time to play higher. We want to create a brand to position into an international scenario. Is PlayUp ready for it? Can a social innovation project become a sustainable enterprise by applying models and methods of startup acceleration?

We are four young international designers and innovators, we have lots to learn about business and innovation management. We bring in our wild ideas, talent, creative and practical approach to problem solving; at the same time we know we will be learn a lot from our peers, our mentors, the programme facilitators and the overall Beta-Start environment. 

Thank you for the opportunity.

More questions than answers in our first post on the Beta-Start blog, it's only week one and is already time to make big decisions, follow our updates on our facebook page (playupdesign) and soon on our website ( For more information email us at

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