This is my first blog post on Beta-start experience. The purpose of this blog is to tell the experience of Beta-start from someone that’s participating on the program from the beginning.
Deloitte came to office this morning to talk about the future of tourism. There are some highlights which I will share with you:
- Revpar - revenue per available room.
- 1/3 of market is now on low cost airlines.
- Load factor on low cost now on 90%, the highest in the industry.
- Now the most valuable asset are the airport slots on the airports.
- RevPar in Lisbon is now only 3% below max high (2007).
ROI on several investments:
- Gold - 500% roi over 10 years
- Hotels Europe only 7% (less than inflation).
Other thoughts:
- Passport in UK for who makes investments over a certain value.(why Portugal does not do the same?)
- To each segment you should present a different value propositon. - I think this is important for creating Beta-I products.
- G7 in 2025: china, USA, India, Japan, brasil, Russia, Mexico.
- Biggest growth touristic markets: China, India.
- Portugal should do not diversify to India because you need lots of money to communicate. Portugal should instead focus on Scandinavia.
Why Scandinavia and not China? We have an history relation with them...
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