um link interessante:
http://seamountsexpedition.blogspot.pt/
Wednesday, October 10, 2012
Wednesday, October 3, 2012
Tuesday, October 2, 2012
MARKET SIZE
Apart from
very large and consolidated markets, where rating agencies perform their best,
all other market size analysis must refer to comparable data. An expression of
intention on the touch points for the acquisition of this service or of a
comparable, would be a reasonable indicator.
The
information collected at this touch point refers to the available
information/recommendation and to the willingness to acquire by the potential
customer.
The
decision is done by strong impulse, on a most well known situation by the
marinas where the operators have a sales stool/stand and a promoter urges the
customer to take the boat that is leaving, or by a softer approach where stand
ups are used on the many souvenir kiosks around the city down town; this last
example in very heavy traffic areas can be used with a promoter.
In all
cases a previous qualification of traffic in terms of willingness to acquire
the service is mandatory. In Lisbon, there are areas of intense traffic that
apparently do relate to the profile of our customers, whereas others apparently
relate little. Examples of the first are Baixa, Belém and the touristic buses
hub of Marquês de Pombal, and of the latter is the sub way, or the other
commercial shopping areas/malls.
Moving a
bit upper on the ‘rational scale’ for acquiring the service, we may find that
advisors are a strong element in the mechanism of the decision to schedule a
certain service into leisure time, despite the fact that there is a larger
lapse of time between advising and acquiring the service. In this case, the
possibility of the advisor to book the service is important. This is
illustrated by customers asking the concierge of the hotel for a desired
program or checking the local guides in the form of booklets, leaflets or the
internet.
A survey
could be arranged for the three identified acquisition touch points: the hotel
concierge, the souvenir kiosk and the best marina location.
Thursday, September 27, 2012
Investors Mentorship - October 10th
During
the last 2 weeks you could interact with more than 20 Mentors. Exchange
your ideas, get feedback from an expert and feel the market with a different
perspective.
Today Pedro
Sarmento was with us at MyCoWorkSpace and talked with Project Oceanus and Seniors Click.
Guess what? One more afternoon of
mentoring will come, but this time focused on investors. We'll have 3 Investors, doing a Mentorship on the October
10th. Get your hour at "Partilhar" and please don’t schedule
anything if you're not sure you will come.
Remember that this is a chance to get in
contact with people that will probably make a difference in your business
development.
Tuesday, September 25, 2012
Sunday, September 23, 2012
Sea & Life Sciences: 9 teams aboard
One
week is done with a lot of energy around the 9 teams that are Beta-starting.
From surf to whales, diving or touring through Tajo, the environment is full of great ideas and power to make them happen.
After a Hackathong at mycoworkSPACE.com we're prepared to the 2nd week and to start the BUILDING part of the program with: Business Plan, Basic Finance, KPIs, Value Proposition or Social web marketing.
Don't miss it and check your calendar!
The Surf Bubble chega a Carcavelos
É a quarta maquina que chega às principais praias do país, desta vez a Carcavelos ao bar Tricana da Barra.
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