Wednesday, October 3, 2012

Tuesday, October 2, 2012


MARKET SIZE
Apart from very large and consolidated markets, where rating agencies perform their best, all other market size analysis must refer to comparable data. An expression of intention on the touch points for the acquisition of this service or of a comparable, would be a reasonable indicator.
The information collected at this touch point refers to the available information/recommendation and to the willingness to acquire by the potential customer.
The decision is done by strong impulse, on a most well known situation by the marinas where the operators have a sales stool/stand and a promoter urges the customer to take the boat that is leaving, or by a softer approach where stand ups are used on the many souvenir kiosks around the city down town; this last example in very heavy traffic areas can be used with a promoter.
In all cases a previous qualification of traffic in terms of willingness to acquire the service is mandatory. In Lisbon, there are areas of intense traffic that apparently do relate to the profile of our customers, whereas others apparently relate little. Examples of the first are Baixa, Belém and the touristic buses hub of Marquês de Pombal, and of the latter is the sub way, or the other commercial shopping areas/malls.
Moving a bit upper on the ‘rational scale’ for acquiring the service, we may find that advisors are a strong element in the mechanism of the decision to schedule a certain service into leisure time, despite the fact that there is a larger lapse of time between advising and acquiring the service. In this case, the possibility of the advisor to book the service is important. This is illustrated by customers asking the concierge of the hotel for a desired program or checking the local guides in the form of booklets, leaflets or the internet.
A survey could be arranged for the three identified acquisition touch points: the hotel concierge, the souvenir kiosk and the best marina location.

Thursday, September 27, 2012

Investors Mentorship - October 10th


During the last 2 weeks you could interact with more  than 20 Mentors. Exchange your ideas, get feedback from an expert and feel the market with a different perspective.
Today Pedro Sarmento was with us at MyCoWorkSpace and talked with Project Oceanus and Seniors Click.
Guess what? One more afternoon of mentoring will come, but this time focused on investors. We'll have 3 Investors, doing a Mentorship on the October 10th. Get your hour at "Partilhar" and please don’t schedule anything if you're not sure you will come.
Remember that this is a chance to get in contact with people that will probably make a difference in your business development.

Sunday, September 23, 2012

Sea & Life Sciences: 9 teams aboard


One week is done with a lot of energy around the 9 teams that are Beta-starting. From surf to whales, diving or touring through Tajo, the environment is full of great ideas and power to make them happen. 
After a Hackathong at mycoworkSPACE.com we're prepared to the 2nd week and to start the BUILDING part of the program with: Business Plan, Basic Finance, KPIs, Value Proposition or Social web marketing.
Don't miss it and check your calendar!

The Surf Bubble chega a Carcavelos


É a quarta maquina que chega às principais praias do país, desta vez a Carcavelos ao bar Tricana da Barra.